Making great things much easier

Many thanks to Purdue University INSPIRE Research Institute, the toy that we have designed for Bridger Trains has been selected as a Engineering Gift award!


We believe that a toy system should be designed friendly. We've seen more toys getting complicated nowadays. Our goal is to lower hurdles for building toys without excessive challenges. We've designed our toys from bottom up for encouraging kids to engage in something they can be proud of.

Design for Assembly

We pursue Design for Assembly (DfA) by which toys are designed with ease of assembly in mind. If a toy contains fewer parts and if they are provided with features which make it easier to grasp, move, orient and insert, this will reduce technical challenges for kids. Our toys are designed to be easy to assemble, hassle-free and professional based on our simple block mechanism. That way, we believe that we could promote kids' tinkering experience and sense of achievement for building greater toys.