We will integrate stimulating scientific and computational contexts and continue to design great engineering toy systems for makers and educators.
We're pursuing a methodical approach called Design for Assembly (DfA). It's a principle-based designing framework and a collaborative methodology with production. We believe that toy systems should be designed with ease of assembly in mind. If toy systems contain fewer parts, or if they are provided with features which make them easier to grasp, move, orient and insert, this could reduce technical challenges for junior builders. Our engineering kits and programs are designed to be hassle-free based on our simple construction mechanism. That way, we could inspire junior builders and maximize their tinkering experience.